Bright Idea: Battle stereotypes with hope

Take a moment to sit still and think about your immediate thoughts when you read the following word:

African

What images comes to mind? There is an organization, founded by Nyla Rodgers, which poses this question. So many times we have the same images of Africa and its people drilled into our psyche; a land of impoverished, violent, sick, helpless people. And while we are well aware of the problems that exist in the continent, the same awareness should be as, if not more, popular for the vibrant, intellectual, driven, optimistic people who also populate the countries!

Mama Hope is on a mission and their mission is to continue to work “in close partnership with local African organizations to connect them with the resources required to transform their own communities. All [their] projects are managed for and by partner communities themselves to ensure sustainability. So far, [they] have achieved [their] mission by funding the completion of schools, health clinics, children’s centers, clean water systems and food security projects.”

(Source: Mama Hope YouTube Channel)

One of their projects that caught my eye, was “Stop the Pity”. On a whole, the movement is Mama Hope’s effort to “re-humanize Africa and look to the positive change that is happening. Through a series of videos Mama Hope wants to show the light of the people we serve in Africa.” What they refer to is “unlocking the potential”. One of the their videos has been quite viral and highlights the stereotypes of African men in Hollywood films.

(Source: Mama Hope YouTube Channel)

What a brilliant way to illustrate their positive message – by contrasting the stereotypes with the realities. If you believe in their cause and would like to know more about it, you can visit their website.

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