Kim Kardashian: Ovarian Cancer Research Fund

On the heels of the previous post about Olivia Wilde, who would like to refocus the obsessive attention away from the Kardashians, and on to humanitarian issues, it seems that some of that media focus is not in vain. If you are “keeping up with the Kardashians”, you know that they are also using their platform to draw attention to some of the important things in life. Kim Kardashian lost her father, the late Robert Kardashian, to esophageal cancer, and is continuing the aggressive fight against all cancers. Kim is collaborating with the home shopping channel, QVC, in order to spread the word on Ovarian Cancer Research.

(Source: http://www.qvc.com/cgen/render.aspx?qp=promo|SuperSaturday&rewrite=no)

According to the American Cancer Society (http://www.cancer.org) the most recent estimates for women in the United States in 2011 regarding ovarian cancer are:

  • About 21,900 new cases of ovarian cancer
  • About 15,460 deaths from ovarian cancer

“Ovarian cancer is the ninth most common cancer in women (not counting skin cancer). It ranks fifth as the cause of cancer death in women. About half of women who are diagnosed with ovarian cancer are 60 or older. It is more common in white women that African-American women. A woman’s risk of getting invasive ovarian cancer in her lifetime is about 1 in 71. Her lifetime chance of dying from invasive ovarian cancer is about 1 in 95. (These statistics do not count LMP [low malignant potential] tumors.) ”

(Source : http://www.cancer.org/Cancer/OvarianCancer/OverviewGuide/ovarian-cancer-overview-key-statistics)

On what QVC is calling  “Super Saturday”, Saturday, July 30th, 2011, between 2PM and 4PM Eastern Time, vendors will discount their designer items by 50%, and the net proceeds will go to the Ovarian Cancer Research Fund (http://www.ocrf.org).

Kim shows her support for this yearly event:

Although there are tests that are available to detect who is at a higher risk for the disease, ovarian cancer is one of the most difficult cancers to detect. I think one of the things people need to do more of is ask their doctors more questions. We tend to sometimes feel rushed or that we don’t want to impose. Others feel they are invincible and they don’t need to ask any questions. The numbers are real. The silence with which this disease can creep up on a person is real. That is why it’s so important to learn more about the disease, take care of yourself and see your doctor regularly, with open communication.

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Sharon Osbourne: The Sharon Osbourne Colon Cancer Program

According to the American Cancer Society, “Colorectal cancer is the third most commonly diagnosed cancer and the third leading cause of cancer death in both men and women in the US, with about 141,210 new cases and 49,380 deaths expected in 2011. About 72% of cases arise in the colon and about 28% in the rectum.”

Daytime talk show host (“The Talk”) and primetime talent competition judge (“America’s Got Talent”) Sharon Osbourne was diagnosed with colon cancer in 2002. While the cancer reportedly spread, Sharon triumphantly won the battle. She subsequently founded The Sharon Osbourne Colon Cancer Program, in affiliation with Cedars-Sinai Medical Center in Los Angeles.

The mission of the program, according to her official website (http://www.sharonosbourne.com), is “to improve the lives of patients and their loved ones by providing at-home help childcare, transportation, access to support groups and patient care services offered within Cedars-Sinai Medical Center. The program also under writes colon cancer education for healthcare providers. The long-term goal of the Sharon Osbourne Colon Cancer Program is to establish an ever-widening array of screening and educational opportunities.”

(Source: http://www.sharonosbourne.com/support.html)

Screening and prevention are two of the many key elements of the program, and to find out more details, you can visit Mrs. O’s website, cited above, as well as the American Cancer Society’s website at: http://www.cancer.org.

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Simone Smith: Simone I. Smith Jewelry/ “A Sweet Touch of Hope” (American Cancer Society)

Sometimes the act of giving comes in the form of creativity. LL Cool J has been blazing trails in entertainment since he emerged on the burgeoning hip-hop scene in the 80s and beyond. He has since been a fixture in all facets of the entertainment world. It’s been a journey, but he’s maintained his top position in the game. All the while, his wife, Simone, has been by his side. In 2004, she was diagnosed with a rare form of bone cancer, called Stage III Chondrosarcoma. After her lengthy fight and triumph, she not only fulfilled her dream of creating a jewelry line, Simone I. Smith, but she also fulfilled her philanthropic goals by teaming up with the American Cancer Society in order to donate a portion of the proceeds (10%) from select pieces to help with the fight against cancer.

“Her treatment required an invasive surgery that altered the appearance of her lollipop tattoo. “It literally looks like someone took a bite out of it,” says Simone. Inspired by her experience, the lollipop now represents Simone’s journey to getting well and staying well, and has sparked a desire to help other cancer survivors.”

(Source:http://simoneismith.com/store/categories/public/?id=316/)

And so, “A Sweet Touch of Hope” was born.

You can find her website here: http://simoneismith.com

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